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Introducing: Liam Hodges

Posted on 24 十二月 2016

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Having graduated from the RCA three years ago and with shows inspired by market traders, pirate radio and boy racers, Liam Hodges has worked hard to define his brand, and to map out where Liam Hodges the label fits in.

But what if, in a fashion world saturated by white noise, where everyone claims they have something to say, a quiet focus on product can actually speak loudest of all?

Two years deep into wearing his product almost every day, designing clothing is for Liam now about more than making fashionable statements. Instead, tangible reality, designing pieces that deliver more and work harder for the customer’s hard won resources are key. The move towards the demands of seasonless collections lends a sense of continuity. “Jackets are sold all year because somewhere on earth it’s probably cold, people want to buy shorts all year because they go on holiday all year.” To this end from Spring/Summer 2017 patchworking and workwear will join the “just more honest” streetcasting of models as consistent Liam Hodges motifs.

However, whatever your sense of reality and continuity, wearing an oversized padded bomber or a patchwork tracksuit are progressive acts that take confidence. This season is also “about play, aiding creativity" and messing about with shape, proportion and collaging. Themes Liam intends to develop from now on, and present throughout this collection including in the workwear shirts and 874 trousers Liam has worked on with Dickies, the 96-year-old Texan workwear heroes. To surmise then, going forward is about refining what really works and workwear in particular. There is a renewed focus on the quest to design product that intrinsically embodies the Liam Hodges brand and communicating this to the world.

Words: Daryoush Haj-Najafi