Posted on 01 October 2016
ZDDZ is a contemporary brand that views fashion as media and proves that ready-to-wear can be a contemporary form of street art, raising social and political issues or reflecting aspects of big-city life.
ZDDZ designer Dasha Selyanova offers a new view on urban routines; quotes from news headlines and advertising slogans are subtly mixed with striking graphic design, inspired by common city attributes like road markings, construction signs and logos. Shapes and details of every collection refer to work wear and military uniform. ZDDZ creates pieces which are radical and noticeable, whilst at the same time, comfortable and functional.
We are excited to be have pieces from their AW16 Synthetic Overture collection arriving this month. Available for the first time, exclusively in Australia at distal phalanx.
ZDDZ AW16 collection Synthetic Overture explores the impact of digital technology on identity, the body, sexuality and the way we interact with each other.
We live at the dawn of the brave new world. For the emerging generation online is a very natural state of being: having anything at the tips of your fingers; always being alert to midnight notifications; expressing emotions in gifs and 15 second videos.
But have you ever asked yourself, are you human? Can you tell the digital from the physical? Are you ever offline?
In Synthetic Overture designer Dasha Selyanova continues her work with slogans. C10MPUTER, MACHINE, ARE YOU HUMAN?, UNAVAILABLE are immediate messages of alienation, codes of the new digital reality inserted into clothing. The collection features the label’s signature straight, elongated silhouettes in rough hard fabrics and voluminous shapes — only this time it’s not just classic bombers but also puffer jackets. ZDDZ clothing continues to be a perfect uniform providing protection and the feeling of security in the urban environment.
Synthetic Overture hints that this is just the beginning, that our complicated relationship with technology is yet to unfold.
PRESS via ----- Filler Magazine here
PRESS via ----- The New York Times here
PRESS via ----- DAZED here
ZDDZ designer Dasha Selyanova