Lucky Jewel is a NYC based clothing brand. The project began out of Chicago in 2018 as a series of art installations and shopping events. In 2020 Lucky Jewel made its New York debut at Lubov Gallery with their 5th larger scale show, I Love This Place and I Love This world - a curated group show in the form of a shoppable installation. In 2022 the namesake clothing label was launched with a formal runway presentation as part of NYFW SS23. The brand launched its sophomore collection: SS24 New Outfit and currently operates out of their Brooklyn studio.