meet i-D's australian class of 2018 / July 2018

Posted on 18 juillet 2018

We're honoured to be included in i-D's class of 2018 alongside many of our friends! 

"i-D’s Australian Class of 2018 is made up of musicians, photographers, activists, models, creative collectives and much more. A lot of the people you’ll meet below claim a few of those categories for themselves, sometimes taking up two or three. It’s an example of a new generation of Australian talent that refuse to be boxed in. They’re defying expectations and using their talents and voice to define what it means to be young and creative in Australia. These are the talents who have excited, inspired and challenged us in 2018. We can’t wait to see what they do next."

“I started Distal Phalanx because I wanted to open a clothing store that stocked brands that my friends and I liked but couldn’t buy in Australia. Running a small business solo is challenging — trying to keep on top of every aspect of the business and maintain a social life is hard. Initially I started by saving money from my other job to buy stock, opening the space, as well as trusting that I was going to be able to continue operating without investors, was a huge risk. I feel like more and more shops are realising that the old retail model is dying, you have to keep the experience dynamic or people will get bored. I have met so many beautiful people who like supporting independent designers and I love it, so it never feels too much like work.”