MAISON the FAUX is a creative studio posing as a grand couture fashion house. The house aspires to be an affectionate reaction to the current fashion industry and a big faux wink in the direction of an audience liberated enough to move freely through an often narrow-minded world. ‘The Fictional House’, a rough translation of MAISON the FAUX, is rooted in a great sense of humour and self-mockery, combined with a deep love of fashion. MAISON theFAUX represents a new outlook on masculinity and femininity creating “Humanwear”.
As head of the creative team of MAISON the FAUX, designers Joris Suk and Tessa de Boer head the Arnhem-based fashion House. In January 2014, MAISON the FAUX was officially launched at Amsterdam Fashion Week, debuting the label’s unique signature for the first time. Since the launch MAISON the FAUX released the collections: ‘It’s Cleaning Day!’, ‘Make a U-turn if Possible’, ‘C’est Vrai ou C’est FAUX?’, ’ANNA’, ‘ANNAANNA-ANNAANNA’, ‘CHUBBYCHASER’, ‘FAUX COSMETICS’, ‘FAUXmosapien’, ‘the Premiere’ and ‘Smile Now, Cry Later’
The MAISON the FAUX fashion shows have attracted widespread attention due to their conceptual and theatrical character. Future plans for MAISON the FAUX hold a Beirut brand store, a human-scented perfume line, an album and a reality tv-show.