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Introducing: Liam Hodges

Posted on 24 diciembre 2016

liam hodges distal phalanx

liam hodges distal phalanx

 

Having graduated from the RCA three years ago and with shows inspired by market traders, pirate radio and boy racers, Liam Hodges has worked hard to define his brand, and to map out where Liam Hodges the label fits in.

But what if, in a fashion world saturated by white noise, where everyone claims they have something to say, a quiet focus on product can actually speak loudest of all?

Two years deep into wearing his product almost every day, designing clothing is for Liam now about more than making fashionable statements. Instead, tangible reality, designing pieces that deliver more and work harder for the customer’s hard won resources are key. The move towards the demands of seasonless collections lends a sense of continuity. “Jackets are sold all year because somewhere on earth it’s probably cold, people want to buy shorts all year because they go on holiday all year.” To this end from Spring/Summer 2017 patchworking and workwear will join the “just more honest” streetcasting of models as consistent Liam Hodges motifs.

However, whatever your sense of reality and continuity, wearing an oversized padded bomber or a patchwork tracksuit are progressive acts that take confidence. This season is also “about play, aiding creativity" and messing about with shape, proportion and collaging. Themes Liam intends to develop from now on, and present throughout this collection including in the workwear shirts and 874 trousers Liam has worked on with Dickies, the 96-year-old Texan workwear heroes. To surmise then, going forward is about refining what really works and workwear in particular. There is a renewed focus on the quest to design product that intrinsically embodies the Liam Hodges brand and communicating this to the world.

Words: Daryoush Haj-Najafi

liam hodges ss17 distal phalanx

liam hodges ss17 distal phalanx

Process Patchwork Crew 

 

liam hodges ss17 distal phalanx

Process Patchwork Crew

 

liam hodges ss17 distal phalanx

I'm Ok Bomber

 

liam hodges ss17 distal phalanx

I'm Ok Bomber

 

liam hodges ss17 distal phalanx

Work Jacket

 

liam hodges ss17 distal phalanx

I'm Ok T-Shirt

 

liam hodges ss17 distal phalanx

I'm Ok T-Shirt

+ caps and socks arriving in store end of December 2016 and dropping online shortly thereafter. 

 

liam hodges ss17 distal phalanx

About Liam Hodges:

Originally a Kent boy, as brand, Liam Hodges is interested in an expressive, polysillabic masculinity, it’s about creating a luxury brand that doesn’t just cater the high borns. It’s for people who live for the week, not the weekend, by which mean: man who don’t drive volvos.
Signature Liam Hodges demonstrates big, garish shapes and hard wearing, workwear detailing, communicated through a strong graphic language presented on signature oversized t-shirts and knitwear.
Liam Hodges’ in uences vary from aspects of hip hop, punk, guerrila militia and balls out folk.
Liam Hodges presents character driven collection that examine masculinity in a contemporary way and result in real clothes that mean want to wear, or as Hodges puts it : ” Ultimately, I’m taking something quite normal and making it beautiful”.
Hodges presented his debut his debut ss14 collection for the Fashion East installations after legendary Lulu Kennedy eyeballed him. Before gaining catwalk sponsorhship under the prestigious Topman backed MAN banner.
Liam Hodges has won the support of titles including ; Another Man; Dazed & Confused, I-D, Interview VMAN, GQ Style, Dansk, Vogue Japan, WGSN, Wonderland, Rollacoaster, Vogue Italy, Hypebeast, Complex, Showstudio, 7th Man, STYLE.com, November, TANK, The Guardian, Sang Bleu, Fucking Young! to name a few and his designs have been worn by Drake, FKA Twigs and Big Sean.

www.liamhodges.co.uk

 We are their first Australian stockist, alongside stockists Dover Street Market, Machine-A, GR8 and more. 

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